Integrated Crop Management (ICM) aims to help farmers improve crop yield and quality by using resources such as water, fertilizers, and crop protection products more efficiently and sustainably.
At the same time, agriculture is changing rapidly. Farms are increasingly specializing in specific crops and scaling up their operations. While these developments can increase efficiency, they may also influence how easily farmers can apply ICM in practice.
This raises an important question: Do specialization and farm scaling support or hinder the adoption of ICM? And how can farmers be better supported in applying ICM within this changing agricultural landscape?
challenge
Investigate how ICM has developed over time and make future projections considering current trends in agriculture. How can ICM become more practical and accessible for farmers?
Your work should include:
1. Identify bottlenecks
2. Explore trends
3. Develop a practical solution
Design a concept that helps farmers apply ICM more effectively.
This could be a tool, platform, advisory concept, communication strategy, or support system.
Final Deliverable
Present a clear and practical concept that:
Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to help people and planet thrive by supporting efforts to address the unprecedented global challenges presented by a growing and aging global population. At Bayer, we’re committed to drive sustainable development and generate a positive impact with our businesses. Through bold ideas and unprecedented insights, we’re pioneering new possibilities that advance life for all of us. That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world.